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3 Ways To Promote Your Membership Program During The Holidays

3 Ways To Promote Your Membership Program During The Holidays

The holiday season is a perfect time to promote your membership program. Your patrons are looking for gifts for friends, family, and loved ones, and your membership will make a perfect meaningful gesture or stocking stuffer.

In this post, we’ll cover 3 ways to help you promote membership this holiday season.

Lean Into The "Giving" Season

The holidays are traditionally a time for giving and celebrating, so why not use your membership program to promote goodwill? Consider these ideas for ways you can promote your membership program during the holidays.

Give your members the opportunity to share in the spirit of giving. Promote your membership as an excellent gift for friends, family, or loved ones. Tell all of your patrons about it and make sure you have the ability to let patrons purchase a membership on behalf of someone else.

If you're using Stitch to power your membership program, this is in-built into our platform. If you're not using Stitch, book a demo with us today!

Offers & Promotions

In the spirit of the holidays, offer a promotion for a limited time to entice potential patrons.

Promotions could come in the form of special pricing, added benefits, or exclusive events for new and existing members. Additional benefits, like a special limited-time T-shirt, or glassware, will be a hit for someone on your list. How about a coffee mug, a keychain, or a calendar?

You could also get more creative with your marketing strategy. For example, if you are a fitness center, you might offer a free pass for workouts!

Special In-store Events

Does your business host events and parties? Organize a special holiday event, like a wine or craft beer tasting to invite new patrons to your membership.  Holiday events like these will help to promote your membership, network with new people, and keep your existing members happy.

For non-alcoholic options: Try a cheese or chocolate tasting (can you tell we love food?).

BONUS TIP: Member Referrals

Do you have existing members in your club? Give them the idea of gifting or referring new patrons into the membership. Send them a dedicated email or SMS message if you're able. You'll be surprised at how your existing patrons can be a powerful marketing force.

The holidays can be extremely busy, but they're a huge opportunity for brick-and-mortar businesses. Make the most of the season and promote your membership to your patrons.

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