Annual Recurring Revenue
The brewery added more than $50k of recurring revenue to its top line with their membership, without adding to the employee headcount.
Eureka Heights' membership size grew more than 900% from 2020 to 2021. They used taproom promotions, employee incentives, and social media to attract new patrons.
Patrons love belonging to an exclusive access club, but rarely utilize all their benefits. Unredeemed benefits are pure profit for the business.